car sales training in Toronto Archives | Automotive Training Centre

How Automotive Sales Training Can Help You Run a Rural Dealership

The location of a dealership can be just as important as the cars on the lot. Different communities all have different needs, opinions, and preferences. For this reason, it’s important to keep your

14 May 2019

The CBB is often used in leases to determine a vehicle’s residual value

Interested in Automotive Sales School? The Black Book Guide to the Cars Canadians Want

The Canadian Black Book (CBB) is primarily used as a members-only service for finding the values of new and used cars in Canada. However, it does a lot more than that, including handing out industry a

23 April 2019

Dealing with Depreciation: What You Should Know in Automotive Sales Careers

If you’ve ever owned a car yourself, chances are you’re familiar with the term depreciation. Car depreciation is the rate that a car looses value over time, and it begins almost as soon as a vehic

2 April 2019

At ATC, students can learn the best ways to meet all of their customers’ car needs

Interested in Auto Sales Training? Here’s 4 Things Families Look for When Buying a Car

For many families, finding the right car can be difficult, especially one that can handle a packed schedule of work, pick-ups, drop-offs, sports practice, trips to school, and family vacations. Famili

22 January 2019

Attention Auto Sales College Grads: Here Are the Top Concept Cars From This Year’s Geneva Motor Show

Auto sales professionals have many reasons to get excited about auto shows. Concept cars provide an exclusive sneak peek into what the future of the automobile industry may hold, so they can be a real

13 March 2018

3 Things to Know About Selling Luxury Vehicles After Auto Sales College

Luxury cars are fast, sleek, and the kind of showpiece that a lot of people can’t wait to get their hands on when they come into some money. That doesn’t necessarily mean that it’s g

9 January 2018

Why Do Most Customers Walk Out of a Dealership? What Students in Auto Sales College Need to Know

While Canadian car retailers are on track to deliver record sales in 2017, top sales professionals know it’s important to always be on the lookout for new and creative ways to improve. Knowing why s

19 December 2017

Selling the Unique Benefits of EVs After Automotive Sales School

In many ways, electric cars are the future, today. They offer a number of benefits you just can’t get with a regular gasoline-powered car, and for a skilled automotive sales professional, that c

10 October 2017

When leasing a car, buyers pay for depreciation and the money factor

Everything You Need to Know About Leases in Automotive Sales Careers

When selling a vehicle, there are several options for how your buyer can pay for it. Typically, most sales are made through cash or financing. Cash sales are when a vehicle is purchased outright. Buye

22 August 2017

Must-Have Optional Features to Sell After Auto Sales College

When selling a vehicle, an important first step to follow is to help your client choose the perfect car for their needs. The next is to customize the car with optional features so that the client feel

25 July 2017

3 Reasons Why Introverts Can Excel in Automotive Sales Careers

Contrary to popular belief, it isn’t only extroverts who have the potential to make great automotive sales professionals. Whether you’re introverted, extroverted, or somewhere in the middle, a car

2 May 2017

Sales 101: How Grads of Auto Sales College Can Sell to Each Generation

When it comes to selling cars, it’s not a one-size-fits-all scenario. Each individual buyer has their own needs and wants. With that being said, those needs and wants can be heavily influenced by th

14 March 2017

Pros with Automotive Sales Careers Make a Good First Impression

4 Sales Habits that Are Essential to Automotive Sales Careers

Do you have what it takes to be an effective car salesperson? Luckily, the skills and aptitudes required to excel in this role can be taught, developed, and worked on with guidance from expert instruc

14 February 2017

Purchase anxiety is a very real phenomenon you can see after auto sales college

3 Ways to Reassure Anxious Customers After Auto Sales College

Purchase anxiety and buyer’s remorse are common feelings for customers to have when shopping for a car. Even used vehicles can come with a cost that many customers will find substantial, and whi

24 January 2017

Car Sales Professionals Get the Shelby GT350 Mustang for a Limited Time Only

One thing that car sales professionals and car marketers all understand is the need to create demand for specialized, one-of-a-kind products. Ford clearly understands this need, as they just recently

5 May 2015