One thing that car sales professionals and car marketers all understand is the need to create demand for specialized, one-of-a-kind products. Ford clearly understands this need, as they just recently announced the limited release of their new Shelby GT350 Mustang. An old take on a new classic, this new Shelby Mustang is one car that sales representatives and dealerships will be fighting to get their hands on. Those who manage to snag one of these vehicles are making an investment, because limited release cars can go for triple the asking price a few years down the road.
Read on to learn more about this exclusive vehicle’s limited release.
Auto Sales Professionals Only Get 137 Units
The new vehicle marks the 50th anniversary of the release of Carol Shelby’s first Mustang. In 1965, Shelby only produced 37 individual vehicles, according to automotive industry legend. In reality, it’s possible that the number may actually be a few less. Regardless, 37 is the exact number of Shelby GT350Rs that Ford has decided to produce this year, in homage to the racing genius who started the famous line.
In addition to the 37 GT350Rs, Ford will also release 100 standard GT350s. Fifty of these vehicles will come equipped with a technology package that includes dual-zone climate control, MagnaRide and a Sync3 navigation system. The remaining fifty offer high-tech magnetic dampers, a strut tower brace and additional cooling for the engine, transmission and differential. Ford is calling this the “Track Package”.
The car sales training graduates who get to sell these vehicles are the lucky ones, and if an auto mechanic training grad finds one in their shop someday, they should be proud to know that they’re one of the few who have been in the presence of this limited-time beauty.
What the Shelby Mustang GT350 Has to Offer Auto Sales Graduates
The “limited edition” marketing strategy Ford is using will certainly drive up interest and competition for the 137 vehicles they plan to release. As of now, the new Mustang is estimated to sell for around $52,000US. For the very few dealerships that get to offer this vehicle, here are a few of the specs that will have auto lovers rushing to their doors:
- 5.2 litre V8 engine
- 550 horsepower
- 400 lb-ft of torque
- Carbon-fibre wheels (even rare in supercars, let alone major commercial vehicles)
- 6-speed manual or automatic transmission
- Vented hood
- Billet aluminum grille
While this car is certainly not in the “economical buy” category, $52,000 is a very decent price for a vehicle with an engine that some say rivals that of the Ferrari 458 Speciale. Given the price, the specs, the legendary Shelby name and the demand-generating marketing strategy, this is sure to be a big seller.
Are you excited at the prospect of selling rare vehicles like the Shelby Mustang GT350 after completing your car sales training in Toronto?