Scrapped: Grads of Mechanic Courses Should Note Why Ford Is Killing Long-Running Models
Consumer habits can change over short periods of time. Take a look at cell phones, for example. They started out as a blocky product with a black and white screen. Phone manufacturers then decided to make phones as small and sleek as possible. Then, the age of large-screened smart phones—products which can fit into pant pockets—came. Just like the phone, car preferences are also changing and the large truck/SUV is becoming more and more popular.
Numerous US-based car companies, most notably Ford, have signaled the end of production for some notable smaller models. This is due to the growth in consumer interest for SUVs, which offer plenty of pleasant advantages such as increased passenger and loading space. Here’s what you should know about these recent developments.
What Is Known so Far About Ford’s Intentions for Smaller Car Models?
Ford is one of the most popular car brands in Canada, which means that you’ll likely be seeing more than a few Fords once you become a mechanic. Up until now, that might have included the Taurus and the Fiesta, two top models that had once been pretty popular. However, it looks likely that these models will be discontinued in the near future.
Because Ford is such a huge player in the industry, the significance of the company shutting down production of two high profile models isn’t lost on many. The Taurus large sedan had been a big seller for the automotive giant since production of the model resumed in 2008. The smaller Fiesta is also on the chopping block while the future of the mid-size sedan, the Fusion, is also being considered by company.
Why the Change Is Happening and What it Means for Students in Mechanic Courses
Profits generated from these smaller vehicles, particularly the Fiesta, are thinner than those for higher priced models and this is likely to have been a significant factor in Ford’s decision. In addition, slumping car sales south of the border likely also played a part.
Ford is not alone in downsizing its array of smaller models. General Motors will end production of the Chevrolet Sonic as early as this year, while Fiat Chrysler killed off the Chrysler 200 sedan and Dodge Dart in recent years. All these changes could mean that recent graduates of mechanic courses will see fewer sedans and work on more SUVs and trucks throughout their careers.
Are Larger Vehicles Likely to Remain the Market Leader?
Despite ongoing improvements to fuel efficiency, larger SUVs still swallow much more gas than their smaller counterparts. Therefore, the cost of filling up the tank will play a significant part in whether such large trucks are a viable option for customers.
The current relatively low cost of gas could be helping to increase interest in SUVs among consumers. However, there was an increase in sales of smaller cars in Canada at the start of this year, so it’s a bit too soon to be announcing their demise.
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