Memorization is an important part of a career as an auto sales professional. Whether quickly remembering a client’s name, or recalling many important details about the latest cars and their competitors, being able to memorize a lot of different information can help a sales professional truly stand out on the job.
However, remembering car makes, models, specs and other facets of a vehicle can be a task in and of itself. Luckily, there are several tricks you can use to make remembering trunk space, torque, and horsepower seem easy as pie. Here are some ways to do it if you’re considering a career in automotive sales.
Look for Connections Between Different Numbers
A major skill for those who have automotive sales careers is the ability to memorize numbers. Since two of a vehicle’s most significant specifications are its torque and horsepower, these are important to remember for each car you’re trying to sell. You can always try repeating the numbers in your head, but this can be an exhausting and repetitive exercise.
One technique is to look for any patterns that might exist, such as how far apart certain numbers related to the vehicle are. For example, a 2017 Ford Escape has a horsepower of 168 with 170 pound-feet of torque. Therefore, by remembering that the hp is just two numbers less than the torque, you would only need to memorize one number instead of two. As hard as it can be to memorize such specific details—and especially abstract details like numbers—using a few handy tricks can help you recall them faster.
Word or Number Association Can Be Beneficial
When first meeting someone, one recommended strategy is to play a word association game in your head to remember their name, such as thinking of a famous person with the same first name. With cars, you can think up an image of something that rhymes with or reminds you of the car.
For example, a four-cylinder engine Chevrolet Impala produces 191 pound-feet of torque and 197 horsepower. When trying to remember all this information, you could try thinking of an impala (or, if you’re a music fan, the band Tame Impala) when you think of the numbers 191 and 197. By mentally connecting those numbers to something related to the car’s name, you’ll have an easier time remembering them.
Use Mental Images to Remember Abbreviations after Automotive Sales Training
There are so many acronyms in the automotive world: SH-AWD, MPG, IPU, SRT… you get the idea. Simply studying what they stand for and/or writing them down over and over again by hand can be helpful. However, to make remembering different acronyms a little easier, try connecting the words in an acronym to mental images that remind you of them.
For example, you can break down the abbreviation EBA (Emergency Brake Assist) by using a mental image of a hospital (emergency), a car brake (brake), and a pass leading to a goal in hockey (assist). By combining these three mental images in order, and making a habit of this for other car-related abbreviations, remembering full acronyms after your automotive sales training can become second nature for you.
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