Tesla's 'Top Secret Masterplan' Explained for Those Pursuing Careers in the Auto Industry
July 22, 2016
Tesla Motors is named after famed inventor and innovator Nikola Tesla, who invented the power distribution method of alternating current electricity that we still use today—among a lot of other great inventions. The co-founder and CEO of Tesla Motors, Elon Musk, began Tesla Motors’ journey into the automotive world with the release of the Tesla Roadster in 2008, which used an AC motor based on Nikola Tesla’s 1882 design. But selling the Tesla Roadster was only the first step in Tesla’s corporate strategy; the company has much more in store.
Read on to discover more about how Tesla Motors plans to change the world one car at a time.
Auto Service Writers Know Tesla’s First Step was to Build a Sports Car
Step one in Tesla’s master plan is already done; the company built a sports car to bring in revenue. The Tesla Roadster was the first fully electric sports car and was priced at just over $109,000 USD when it first came out. The company saw its first profits from the sale of the Roadster, generating $1 million USD in profit from $20 million USD in revenue. That doesn’t sound like enough to develop another car, does it? Fortunately, Tesla has also received large amounts of capital from private investors, as well as a massive $465 million USD loan from the Department of Energy. Tesla also learned a valuable lesson in how to maximize its production efforts through the release of the Roadster, effectively bringing down its building costs from $145,000 to $80,000 USD a car.
Those With Careers in the Auto Industry Have Seen Tesla’s Next Step; the Model S
Once the Roadster began to turn a profit, production methods had been tested, and costs reduced, Musk got to work on the Model S, the next step in his plan. The Model S showed the world that Elon Musk is serious about penetrating the automotive industry. It became incredibly popular, and those with careers in the auto industry might have even seen a few during their work. Actually, the Model S has become the best-selling full size luxury sedan in the world, outselling the nearest competitor by 30% in 2014.
A recent 2016 report also mentioned that the Tesla Motor company is opening an additional 300 more Supercharger locations—picture a gas station for an electric car—which would bring the North American total ‘supercharging’ stations to almost 900. With Tesla continuing to increase sales and improve the infrastructure for electric cars to refill within North America, it seems that step two of the plan is drawing to a close.
Auto Service Writers May See a Lot of the New Model 3 Very Soon
The Model S continued to hone Musk’s skills as an automaker, by not just increasing Tesla’s customer base, but also improving safety methods and the mile-range of his electric engines. Many experts say that Musk will soon capitalize on this momentum and new-found popularity for the next step: the invention of the Model 3.
The design process of the Model 3 has officially ended, meaning that if you become an auto service writer you might soon see one roll into your shop. Tesla announced that it is ‘pencils down’ on the Model 3 design, and that the Model 3 will deliver on promises to be affordable, fast, and be able to drive a long range on one charge. The advertised price point for the Model 3 is about $45,000 CAN, the kilometer range of the battery charge is about 320, and the car itself can do 0-100 km in less than 6 seconds. This is unbelievable performance for that price and might just be the most successful part of Tesla’s master plan to date.
Elon Musk shows that often the first step to success is to create a simple plan with purpose. Add in automotive training as the first step in your plan, and you may start your career faster than you think.
Want to begin your journey to a career as an automotive service writer?
Contact an advisor today to find out more!
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