AI technology and cars seem to be a match made in heaven. From advances towards self-driving capabilities to accident reporting, there’s a lot that AI can bring to cars—including this latest development by a company called MDGo. MDGo is a new, fully-automated technology that uses artificial intelligence and the vehicle’s internal sensors to send real-time reports of a car accident and sustained injuries to hospitals, first responders, and insurers. The company says it’s “building the bridge between automotive and health care,” and it’s easy to see why.
After starting in 2017, this Israel-based company is already seeing its technology connected in around 250,000 cars. The MDGo technology essentially works with the car’s pre-existing technology to get insights on forces applied to the vehicle and those inside it—sending first responders a trauma analysis report in real time, as well as descriptions of the injuries sustained.
Here are some things auto technology students need to know about this fascinating—and potentially life-saving—initiative.
Its Technology Can Impress Students in Auto Technology School
Not only is MDGo intriguing based simply on its AI capabilities, but the process through which everything comes together following an accident is even more interesting. First, biomechanical measuring systems and MDGo’s AI algorithms will generate an FNOL (first notice of loss) report, detecting and analyzing both the injuries suffered by passengers as well as damage to the vehicle itself. The report will then be sent to medical services and insurance companies.
The report from the accident is then automatically sent within seconds to emergency services and hospitals, with trauma units and first responders receiving insights from the accident to understand how severe the damage is to all parties in the vehicle, as well as the injuries sustained. Long story short, this kind of technology is something that certainly has graduates of auto technology school impressed.
It’s Received Backing from Some Major Car Companies
MDGo is an innovative new car technology that’s received attention from companies in both the automotive and medical realms. The project has received financial backing from Volvo’s investment arm, Volvo Cars Tech Fund. In addition, it’s also forming a partnership with Hyundai, which is teaming up with MDGo to develop the technology for its vehicles, and use AI data from crashes to improve safety for its cars. This is in addition to technological initiatives Hyundai has already been developing, such as AI technology for hearing-impaired drivers, and a robotic walking car acting as an emergency response vehicle.
Furthermore, the Haifa-based company has also gained support from Israel’s national emergency medical and disaster service, Magen David Adom, which is piloting the project. Should MDGo catch on elsewhere and see further support from major car corporations, it’s possible that working on cars with this technology might become part of an automotive service technician’s regular responsibilities.
MDGo’s Technology Stands Out from Its Peers
This SaaS (software as a service) company’s technology may not be the first of its kind to analyze crash data, but it’s unique in that other companies have tried introducing similar services that were mainly based on photo recognition. Some of these companies even require passengers to take and send the pictures themselves. By comparison, MDGo is the only technology of its kind to generate real-time analysis or predictions of a passenger’s injuries.
Through its technology, first responders can receive information about an accident as quickly as possible once raw crash data translates itself into a full analysis. It can also be of benefit to insurance companies, as data of the crash can be sent to those companies to minimize both their claim process and claim leakage, as well as detect possible fraud. It’s an exciting development that you might get to hear more about as you progress in your career!
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