Seasoned mechanics encounter dozens of different vehicles during their careers. It quickly becomes apparent that certain demographics are drawn to specific vehicle models depending on their needs, budget, and preferences. Millennials are no different. Drawn to practicality over showiness, 18 to 35-year-olds are most likely to purchase modest and even used cars.
Which cars do Millennials love most? The following vehicles are top favourites due to their reliability, design, and price point.
1. Millennials Love Driving the Volkswagen Golf
The Volkswagen Golf has been on the road since 1974, winning many awards including World Car of the Year in 2009 and Motor Trend Car of the Year in 2015. For professionals with careers in the auto industry, it’s no secret why this small vehicle is a draw for the Millennial generation. With prices for a brand new 2017 Golf starting at $19,195, young adults starting out their careers are likely to find the price within reach. With great fuel economy provided by its 1.8 TSI turbocharged engine, young drivers can also save on gas too.
In terms of marketing the vehicle, Volkswagen’s target purchaser for the Golf is a Millennial aged 18 to 35. In fact, 14 per cent of all of Volkswagen’s vehicles are sold to Millennial buyers.
2. Pros with Careers in the Auto Industry May See that Millennials Love the Subaru WRX
According to Forbes, the Subaru WRX has the highest overall percentage of Millennial owners. Over 25 per cent of its buyers are aged 18 to 34. Thomas Libby, an analyst at IHS Automotive who tracks retail registration by demographics, explains the car’s popularity: “The WRX’s appeal is a combination of reasonable price, exceptional performance, and the cache of the Subaru brand”.
The Subaru WRX is a performance vehicle with a turbocharged Subaru Boxer engine and symmetrical full-time all wheel drive. The four-cylinder engine features 305 horsepower and 290 lb-ft of torque with a top speed of 240 kilometres per hour. The 2017 Subaru WRX’s pricing starts at $31,760, a much higher price than its favoured counterparts, making it the ideal vehicle for Millennials willing to splurge.
3. Pros with Careers in the Auto Industry May Notice Millennials Love the Honda Civic
The Honda Civic has been a go-to vehicle for all age groups, even spending 18 years in the number one spot on Canada’s best-selling cars list. Reliability, price, and customization are all factors in why Millennials and other generations are so fond of Civics.
If you become a mechanic, you could end up working on plenty Civics over the course of your career. That will likely include the 2017 Honda Civic DX starting at just $16,390 with a 4-cylinder, 158 horsepower engine. This model’s features include a rear-view camera, sleek interior, and a seven-inch display audio system with trendy settings like Apple CarPlay and Android Auto. When purchasing a Honda Civic, Millennials receive the perks of an upscale vehicle for a bargain price.
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