Nowadays, every business needs some form of marketing in order to succeed. And where the auto repair industry is concerned, keeping a steady stream of vehicles coming through shop doors requires more than simply hanging a banner above the building. Fortunately, there are a few ways that auto body shops of any size can boost business without having to break the bank.
If you’re planning to enroll in auto body repair courses, or you’ve already started your program, read on for a few marketing tips that will help you attract new customers and keep existing ones, once you break into the field.
Write a Regular Auto Body Repair Blog
Writing a blog is a great and inexpensive way to highlight your shop’s expertise and to start gaining a local following. Getting the domain and hosting is a relatively cheap and simple process. Once this is done, you can decide how frequently you should be publishing blog posts—marketing pros recommend publishing at least one blog post each week.
Blogging is a great way to let customers know about the services offered by your shop—from collision repair to winter preparation and more. Since auto body repair is all about ensuring that cars look great, auto blogs should feature plenty of before and after pictures. Photos will provide prospective clients with a preview of the work your shop does.
Establish a Social Media Presence for Your Auto Body Repair Shop
These days, social media is extremely popular. In fact, platforms like Facebook and Twitter are visited constantly by tons of people daily. By creating a page for your body shop, you’ll have the chance to engage with many potential and existing customers from the convenience of a computer or mobile device.
Social media is a great way to inform the public about current promotions and deals, and it can also help you network with other businesses. In addition, such platform provide you with direct access to your clients and prospective clients, helping you respond to reviews, or perhaps answer any questions or concerns your clients might have regarding your services.
Constantly updating your social media pages will give you the chance to grow your audience and better engage with them.
Keep Clients in the Loop on The Latest Auto Body Repair News
Students enrolled in auto body repair courses know that providing excellent customer service is crucial to the success of any auto shop. One way to provide great service, and to market your business, is to follow up with all of your clients on a regular basis. This will show them that your shop provides service even after the fact.
For instance, you might consider sending a monthly e-newsletter to your clients, updating them on the latest products, techniques and equipment you’ve acquired. Or you might even call your clients on the phone to find if they had a positive experience at your shop.
Online marketing is a powerful tool that can keep customers walking into your auto body shop. In fact, online marketing is just as effective (if not more so) as mailing newsletters or following up with your clients by phone.
It’s no surprise that sooner or later, all cars inevitably get dings, dents and scratches, and showing that you care will get customers coming back to your shop next time it happens to them.
Are you interested in pursuing a career in auto body repair?
Check out our wide range of auto body schools to learn about our training programs or to speak with an advisor.