A Guide to Successful Client Follow-ups for Students in Automotive School
One of the many benefits of pursuing a career in the automotive sector is the great potential for working and developing relationships with customers. As a service advisor at an auto shop, however, it’s important to remember that attracting customers and cultivating their loyalty takes sustained effort and time. Your ability to retain customers, though, will be crucial to the success of your business.
During your service advisor career, one of the most important practices you can employ to boost retention is to establish a follow-up practice. Keep reading to learn more about the importance of following up with clients and how to create effective follow-ups to ensure loyalty, deepen your customer relationships and grow your business.
Why Send Client Follow-ups?
A client follow-up is a message, typically sent by email or SMS, that’s sent in the days or weeks after a repair or service job is complete. A client follow-up gives clients the opportunity to let you know how satisfied they are with their service, inquire about whether they have any questions or concerns, and encourages them to recommend other services. When you start working in a customer-facing position after automotive school, sending out follow-ups will be an essential aspect of your role. Not only do client follow-ups make you appear more professional, but they provide you with the perfect opportunity to strengthen customer relationships and authentically upsell your valuable services.
How to Write the Perfect Client Follow-up
So, what are the steps involved in crafting the perfect client follow-up? For one, always start with a warm greeting to establish a friendly, approachable rapport with your client. Then, allow clients the opportunity to provide feedback on the service they just received. Many business owners choose to create custom, easy-to-use forms using software solutions to simplify the feedback process for their clients.
Next, using your expertise, suggest services that are relevant to your client’s specific needs. Remember to upsell your services, notifying customers of the packages and deals you’re offering. If you’re following up with a loyal customer, it’s a great idea to offer them a discount as an incentive to continue doing business with you. At the end of each client follow-up, you’ll want to provide a call to action. This is where you encourage customers to spread the word and recommend your services to their friends and family. Remember – word of mouth is one of the most effective marketing tools at your disposal. Don’t forget to direct clients to your social media so that they can stay updated on promotions, events, and other important information.
Get Service Advisor Training to Market Your Business Effectively
As simple as it may sound, customer retention requires lots of specialized skills. In our automotive service advisor training program at ATC Surrey, we provide students with the tools they need to communicate effectively with both customers and staff members in a way that optimizes the productivity and success of automotive business operations. In addition, you’ll receive a comprehensive introduction to the automotive industry and training in other necessary skills for success in this field.
Excited to start working in one of the auto careers?
Contact ATC Surrey for more information!