As baby boomers reach retirement age, millennials are moving into the 29-34 age range which will make them the most important consumer group for automakers. As more millennials prepare to buy new cars, they will be driving how major car brands consider all aspects of design, technology, and even vehicle types.
If you’re planning on starting a career in the auto industry, read on to learn about some changes in auto technology you can expect to see as carmakers begin to cater to Millennials.
Millennials Want Improved Infotainment System Auto Technology
It’s no secret that automakers are just as competitive with infotainment system technology as they are with engine power. In recent efforts to add more infotainment features, many car companies have made bigger and better touch screens. However, one thing that they haven’t mastered yet is a voice command feature.
Millennials want More Connectivity-Focused Auto Technology
Apple recently presented a big advancement in vehicle connectivity with their CarPlay interface, which replicates smartphone and tablet displays in a vehicle’s infotainment system. Although this gives users smooth smartphone integration with their car’s infotainment system, it poses a problem for situations where there are multiple passengers.
Automakers found out that with CarPlay, the control boxes in most infotainment instrument panels couldn’t accommodate two phones at the same time. As a result, auto technology suppliers are trying to figure out ways to offer even more connectivity in vehicles. For example, a company called Delphi Automotive has designed a device called a USB dual role hub, which allows multiple devices to be connected at the same time. By the time you launch your auto career, you might see whole new infotainment systems being unveiled!
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