Pursuing Auto Service Training? Why Many Customers Put Off Maintenance
March 10, 2016
The fact is that putting off maintenance will lead to a car needing repairs sooner or later. Unfortunately, most people wait until their car has a major issue before pulling into the shop, and there are several reasons that they do this.
If you’re looking to pursue auto service training, here are a few common examples of why customers put off auto maintenance, and how you can prevent this once you start your career.
Customers Often Don’t Know When to Visit an Auto Service Advisor
Dashboard warning lights or indicators are sometimes ignored by customers because they appear in the same place as low fuel or seatbelt warnings. That’s why it’s important for customers to learn which signals mean it’s time to see their local auto service advisor. Here’s a quick guide to a few common and serious indicators that can appear on a car’s dashboard:
Check Engine: A check engine light is a small image of an engine. When it lights up, it means that the vehicle’s internal computer has detected an issue that requires diagnosis from a professional. It could mean anything from a loose gas cap to a faulty wiring to a broken catalytic converter and beyond.
Oil Pressure Warning: This symbol appears as an image of an oil can, and indicates loss of oil pressure. It means that the car’s oil level and pressure needs to be checked immediately.
Battery/Charging Alert: When a small image of a car battery appears on the dash, it means that the charging system is not functioning properly, or that there’s a problem with the car’s alternator belt or battery condition.
Some cars have up to 20 possible warning indicators that can pop-up at any time. Once you become an auto service advisor, you might notice issues that could have been avoided if a client had been paying more attention. It’s important to take the time to educate these customers on what each of these symbols mean.
Auto Service Training Teaches Students to Schedule Check-Ups for Clients
One thing you should remember once you start your career is that some customers might forget to call you to schedule a maintenance check. That’s why auto service training teaches you to schedule these important appointments, and to remind customers about them—either by phone or email. Don’t let customers put off maintenance because you forgot to book an appointment or remind them that they had one!
Customers Don’t Know that Maintenance Checks will Save them Money
Similar to most other services, maintenance checks are not free. That’s why you’ll encounter customers who just want to avoid the costs. However, what they might not know is how much repairs can cost if they continue to neglect their cars. For instance, transmission repairs or replacements can cost thousands of dollars.
A healthy vehicle also tends to be a much more affordable vehicle. Cars that are not serviced regularly are proven to cost more on fuel and can start to have performance issues. That’s why it’s important for you to remind customers that spending a little bit of money on check-ups can actually save them more money in the long run.
Get your service advisor training at a school that has helped many students launch successful careers in the auto industry!
Visit ATC to learn more about our programs or to speak with an advisor.
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