B.C. automotive industry welcomes Mercedes-Benz Driving Academy for Teens

When it comes to teen driving, there is room a lot of improvement. Studies show that in Canada “drivers 16 to 19 years of age have a fatality rate more than four times as high as that of drivers aged 25 to 34, and nine times as high as that of drivers aged 45 to 54.”[1] Those are some pretty scary numbers.

Now, this doesn’t mean that teenagers are necessarily bad drivers.  A huge reason why teens have such a bad track record is because they have less experience, which increases their chances of getting into an accident. As anyone in automotive training knows that experience and practice is what allows you to become an expert at something, and the same goes for driving.

So what do we do? How can we make sure that teenagers are better equipped for the roads from day one? The government has already issued harsher laws for novice drivers, including zero-tolerance for alcohol levels, as well as a national ban on the use of hand-held communication devices while driving. But what else can be done? Well, according to Mercedes Benz, the answer to how to make teens better drivers lies in two magic words: Driving Academy.

Mercedes-Benz Driving Academy

Earlier this week, Mercedes Benz announced that it will be launching its first Canadian location of their Mercedes-Benz Driving Academy for Teens. The academy is scheduled to open in Vancouver in spring 2013. Similar to the Driving Academies that Mercedes-Benz already operates around the world, this new teen-centric academy aims to expose youth to techniques, information and practices that will help them become safe and reliable drivers.

From an automotive sales perspective, the Driving Academy is a brilliant idea, because it offers additional value to consumers when purchasing a car. But consumerism aside, I don’t think there is a person around who wouldn’t agree that supplemental driving instructions is a good idea. Everyone here at ATC is striving to be a dedicated automotive career professional, so it only makes sense that we all want the industry as a whole to be run on laws and programs that make our experiences safer.

Do you think the Mercedes-Benz Driving Academy for Teens will help youth become better drivers? Will it help Vancouver roads become safer?


[1]Reducing the Crash Risk for Young Drivers,” Traffic Injury Research Foundation for the AAA Foundation for Traffic Safety, 2006.

Categories: BC Auto Industry News
Tags: automotive industry, BC auto industry news, driving instruction in vancouver, mercedes-benz driving academy for teens

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